The face on the tin is Jorge Ferreira, seven years old in 1950, the youngest son of Conserveira do Sul founder António Jacinto Ferreira. The name is a joke: Jorge was famously not a good boy. His great-niece Sara Costa, now the company marketing director, relaunched the brand in 2015 after it had been off the market for decades. The logo is unchanged.
ProductBrandSpecies
Sardine Fillets in Tomato SauceGood BoySardineMackerel Fillets in Olive Oil with Thyme and LemonGood BoyMackerelHorse Mackerel in Olive Oil with Garlic and ParsleyGood BoyHorse MackerelMackerel Fillets w/ Thyme & LemonGood BoyAtlantic MackerelTuna Fillets with LemonGood BoyTunaMackerel Fillets with Curry and Piri-PiriGood BoyMackerelPortuguese Tuna Ventresca (Tuna Belly) in Extra Virgin Olive OilGood BoyTuna
