Founded in 1997 by Joshua Scherz, a native New Englander and US Air Force veteran, and his mother Florence. Based in Massachusetts. Scherz watched New England's canneries disappear and found a Portuguese partner in Olhão rather than abandon the craft. Bela was the first American brand to pack sardines in organic extra virgin olive oil and the first to use lithographed cans in the US market. The only major US tinned fish brand built before the current wave of premium conservas interest, fully family-owned and veteran-owned for nearly 30 years.
Tin of choice
ProductBrandSpecies
Bela Mackerel in Organic Extra Virgin Olive OilBelaMackerelSardines in Tomato - Limited Edition Veterans BoxBelaSardineCodfish in Extra Virgin Olive Oil Portuguese StyleBelaCodMackerel in Extra Virgin Olive OilBelaMackerelSardines in Extra Virgin Olive Oil with Piri Piri and Smoke FlavorBelaSardineSardines in Extra Virgin Olive Oil with Smoke FlavorBelaSardineSardines in Extra Virgin Olive Oil with Lemon and Smoke FlavorBelaSardineMackerel in Extra Virgin Olive Oil with Piri PiriBelaMackerel
