AllTinned + MrTinned

Advertise your tins

Two things can be bought. Neither of them is our opinion.

AllTinned catalogues tinned fish: what each tin is, who makes it, and who stocks it. If you make tins or sell them, you can pay to appear in the sponsored slot on the pages where your tins are relevant.

MrTinned reports on the market: what a tin costs, how the price has moved, and whether it is worth paying. Two emails a week go to subscribers, and you can sponsor both.

Both sites are new and the audience is small. That is reflected in the price, and we will send you real figures before you spend anything.

Two things

What you can buy

The site
Your tins are in the sponsored slot
MonthlyCancel any month

One tin sits at the top of or within every list of tins. Pay the monthly fee and yours goes into that slot on the pages where it belongs, labelled Sponsored, sharing the slot with any other advertisers whose tins also fit.

YesAnywhere tins are listed: species, brand, region, preparation, cut, treatment and retailer pages, guides, how-to-eat, the catalogue, and the market report on the front page.
NeverThe order of the list underneath. Only the top slot is ever bought.

What that means in practice

  1. 01You do not pick pages. We match your tins to the pages that are about them.
  2. 02A sardine tin appears on sardine pages, not on the mackerel ones.
  3. 03You are buying a share of the slot, not sole possession of it.
  4. 04Brand or shop, same fee. Plenty are both.
The newsletter / The digest
One card, both sends
Both sendsOne price

Two emails go out each week. The Digest on Wednesday is automated and personal: price moves, stock changes and new listings for the tins each reader follows. The Report on Saturday is written. One sponsorship covers both, marked Sponsored, roughly forty words and one link in your own words.

Sponsored

Your name here

Forty words about who you are and what you sell, with one link wherever you want it to go.

Visit store →

The card as a reader sees it

In writing, so you can hold us to it

What money cannot buy

  1. 01Position or ranking in the catalogue
  2. 02A verdict or a score on MrTinned
  3. 03A mention in a guide, or The Tin of the week
  4. 04Being listed in the first place
  5. 05A faster correction than anyone else gets
  6. 06The order of search results
  7. 07The removal of a competitor

The sponsored slots are the things being sold.

One tin sits at the top of or within every list of tins. Everything below it is ordered by the catalogue, and every affiliate placement says if it is.

Four, and no unmarked fifth

Every label on the site

The Tin

Chosen by us and named in an issue of the Report. Nobody can buy this one.

Affiliate · retailer

A shop we earn a commission from when we refer a purchase.

Sponsored · advertiser

Paid for preferred placement with the advertiser named on the mark.

Founder partner

Preferred placement paid by our early backers, and the advertiser named on the mark.

Four shapes, drawn at the size they run

What you get, as it appears

Sponsored · NuriSardines in Olive Oil with Lemon
Monthly––

Rail slot

Top of the rail on a brand, species, region or shop page.

SponsoredAffiliateAffiliate
Monthly––

Three-up plate

Across the measure on an index or a species page.

Sponsored · NuriSardines in Olive Oil with Lemon
Monthly––

Image-led slot

A guide article, and the shop page rail.

Sardines in Olive Oil with LemonSponsored
Monthly––

In-list row

Within a list of tins, in the same row shape as the list.

Every placement carries its mark and the name of the advertiser or shop it is from, shows a price in the shop's own currency. Pro readers see none of them.

Founder partners

The first advertisers to pay for a year up front will get a sweet deal. Their placements will read Founder partner, permanently on the site.

This is not a bargain built on reach. It is a bargain built on being early.

Ask about a founder slot →How the data works →

Enquiries

brands@alltinned.com

Tell us you're interested. We will send back our real figures, the monthly price, and the list of pages your tins would sit at the top of.

Also from MrTinned

Your page, and the Brand Report

Your page, free

Every producer has an AllTinned entry: history, region, range, and where to buy. Claim yours, correct it, link it. Free, always, no catch. Entries are never for sale. Clearly labeled placements help fund the free resource; coverage cannot be bought.

The Brand Report

A monthly briefing on your brand as the market actually sees it: distribution (stockists gained and lost, named), pricing (your spread across retailers and currencies, and what changed), availability (out-of-stocks we detected, where, and for how long), and category (what moved in the species while you were busy canning).

The report is currently in pilot with a small group of producers.

If you want the market view of your brand, write to us →